About Us

Over 75 Years Later

For almost eight decades, Reeves Company has focused on delivering name badges that reflect professionalism, durability, and attention to detail. Today, Reeves is a third-generation, family-owned business, guided by long-term thinking, accountability, and a deep respect for craftsmanship.

While leadership has passed from one generation to the next, our priorities have remained consistent. A dedication to quality and customer service continues to guide how we design products, support our customers, and run our business - carrying forward the vision established by our founder.

Reeves Company is:

Veteran founded
Women-owned
U.S. based manufacturing company

Our structure allows us to remain hands-on and responsive, while our scale and experience enable us to support organizations of all sizes.

veteran founded
women-owned
USA Manufacturing Company

Our Origins

Founded in 1947 by brothers Bob and Bud Reeves in Attleboro, Massachusetts, Reeves Company began in a city then known as the Jewelry Capital of the World. Surrounded by skilled artisans and precision manufacturers, the brothers set out to create a name badge that looked refined, held up to daily use, and reflected pride in one’s role.

After Bud passed away early in the company’s history, Bob carried their shared vision forward. He remained deeply committed to refining the design, structure, and quality of the Reeves name badge, challenging himself to improve it year after year. That discipline helped establish Reeves as a pioneer in the name badge industry and set standards that continue to influence the category today.

Reeves still draws on the craftsmanship and manufacturing heritage of the Attleboro area, combining proven techniques with modern processes to meet current demands.

Leadership Across Generations

Reeves Company’s longevity is rooted in thoughtful leadership at every stage of its growth.

As second-generation owner, Tom Reeves played a key role in modernizing operations by introducing automation into the production line. Those investments strengthened efficiency, consistency, and scalability, helping position Reeves to meet the evolving needs of larger and more complex customers.

Today, under the third-generation leadership of Rachel (Reeves) Benavides, Reeves continues that trajectory by integrating new technologies across production, systems, and processes. This ongoing focus on modernization supports accuracy, reliability, and long-term viability - ensuring Reeves remains a capable, forward-looking partner for enterprise-sized organizations.

Each generation has approached leadership with the same mindset: respect the foundation, invest where it matters, and adapt thoughtfully as expectations change.

How We Work (Problem → Solution)

Managing branded identification across multiple locations introduces operational risk when specifications are not applied consistently. Variations in execution, timing, or fulfillment can create unnecessary rework and brand inconsistency.

Reeves is structured to eliminate those problems. From manufacturing through fulfillment, our processes are designed to support repeatable outcomes and accurate reproduction of approved specifications. We work with customers to document standards, timelines, and volume requirements so each order aligns with expectations - whether supporting a single location or a multi-site program.